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Sales Tech

Scaling the #1 Salesforce Routing App

Tanu's Power Router became Salesforce's top lead routing tool. But success brought a new challenge: growing the team.

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Team Members

Arjun Kapoor

Arjun Kapoor

Lead Developer

Sarbpreet Bhatti

Sarbpreet Bhatti

Senior Java Developer

02

Top Devs Onboarded

07 Days

to Find Dream Talent

100%

Acceptance Rate

Early StageSaaSRemote TeamSouthern USLead RoutingCRM Integration

the challenge

Rapidly Scaling a Niche Tech Product

Tanu Venkatesh, a techie at heart and entrepreneur, single-handedly coded and launched Power Router. It was an instant success, quickly becoming the #1 app in its category. However, as Power Router's popularity soared, Tanu recognized the pressing need to scale and expand features to meet increasing demand.

  • Power Router required developers skilled in Apex, Salesforce's proprietary language - a rare expertise.
  • Handling coding, marketing, and operations alone left Tanu with little time for recruitment.

Power Router's success depended on solving these at the earliest; any delays could hamper the momentum and risk missing a pivotal growth opportunity.

  • Salesforce Integration

  • Apex Programming

  • Feature Development

  • Solo Enterpreneur

the flexiple advantage

We've Got Your Back(end team)

Tanu needed Apex developers, but finding them was difficult. Flexiple recommended highly skilled Java developers due to their language similarity. And, within a week, Tanu had two perfect Java candidates on board!

  1. Handpicked Experts

    Flexiple's thorough vetting identified and deployed two top-tier Java architects ideally suidted for Power Router

  2. Personalized Services

    Tanu had constant access to our Customer Success Manager for any requests to solidify the project's success.

  3. Founder's Focus

    Flexiple's support enabled Tanu to concentrate on leadership and product vision.

Arjun has been a great addition to our team. He is an exceptional engineer and demonstrates great accountability and ownership for his work which is paramount for teams with remote talent.

Tanu Venkatesh

Founder at PowerRouter/ Ziguar

the impact

Lead Conversion Made Better

Today, PowerRouter helps companies increase conversions with its intelligent lead routing solution built directly inside the Salesforce CRM. The visual drag-and-drop automation provides powerful capabilities to segment, prioritize, automate, match and dedupe leads - all within a scalable and flexible system.

Hundreds of fast-growing companies now trust PowerRouter to do one critical thing: match every lead to the right salesperson at the right time.

1M+

Leads routed monthly

400+ GMT

Flows mangaged monthy

1000+

trusted users

200+

Salesforce databases cleaned daily

Tanu Venkatesh Avatar
Flexiple has been instrumental in helping us grow at a fast pace. Their vetting process for engineers is top notch and they were able to connect us with quality talent quickly. The team put great emphasis in understanding our requirements and getting to know us which ensured that we were matched with folks who were a great fit not only technically but also culturally.

Tanu Venkatesh

Founder

at PowerRouter/ Ziguar

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